Categories: SEO

What is SEO and why it is important for Websites ?

SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. 

But how do you optimize your content for SEO, and what “ranking factors” actually matter?

To answer that, we first need to understand how search engines work.

How search engines work

Table of Contents

Search engines are like libraries for the digital age.

Instead of storing copies of books, they store copies of web pages.

When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results.

To do this, it uses a computer program called an algorithm.

Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.

Here’s what they say on their “How search works” page:

To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources and your location and settings. The weight applied to each factor varies depending on the nature of your query – for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

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Senthil kumar is an enthusiastic blogger & SEO expert at SEOAUTH. He is digitally savvy and loves to learn new things about the world of digital technology. He loves challenges come in his way. He prefers to share useful information such as SEO, WordPress, Web Hosting, Affiliate Marketing etc. His provided knowledge helps the business people, developers, designers, and bloggers to stay ahead in the digital competition.

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