The Complete SEO Checklist For Web Designers

If you’ve ever felt like there are many tasks to complete when designing a website, it’s not just in your head. There is a lot to think about and remember when you’re designing a website, from what design template you’re using for the site itself, to whether or not the site will be responsive, to the structure of your pages and their content. Check out this article for an extensive list of SEO considerations that every Web designer should make!

Link building

One of the most important aspects of SEO is linkbuilding. In order to rank higher in search engine results pages, your website needs to have links from high-quality websites. Linkbuilding can be a time-consuming process, but it’s worth it to invest the time and effort into doing it right.

There are a few things to keep in mind when building links:

1. Make sure that your links are from high-quality websites. Google looks at the quality of websites that link to yours, so it’s important to only get links from websites that are relevant and have a good reputation.

2. Anchor text is the text that is clickable on a link. When building links, be sure to use keywords in the anchor text so that Google knows what the link is about.

3. Get links from a variety of sources. Google likes to see links from different types of websites, so don’t just focus on getting links from other blogs. Try to get links from news websites, directories, and other types of websites as well.

Building quality links is an important part of SEO, so be sure to add it to your checklist!


One of the most important factors in SEO is PageRank. PageRank is a measure of the importance of a page on the web, and it is used by Google in its search algorithms. A page with a higher PageRank is more likely to appear at the top of the search results.

There are a number of factors that contribute to PageRank, including the number and quality of inbound links to a page. Inbound links are links from other websites to your website. The more inbound links you have, and the higher the quality of those links, the higher your PageRank will be.

There are a number of things you can do to improve your PageRank. One is to make sure that your website is well-linked. That means linking to other websites, as well as having other websites link to yours. You can also improve your PageRank by creating high-quality content that other websites will want to link to.

Another important factor in SEO is keyword density. Keyword density is the number of times a keyword appears on a page, divided by the total number of words on the page. The higher the keyword density, the more relevant the page will be for that keyword.

However , keyword density was not a factor in the PageRank update that took effect in March of 2015. Instead, Google looks at how relevant your page is to individual search terms. This can be done using Google’s AdWords Keyword Planner tool. It will show you the number of searches per month for a given keyword, as well as related keywords, and their monthly search volume. You can also use this tool to find new keywords to add to your SEO strategy.”This update is a step forward towards even better understanding of intent by focusing on words that are used for queries rather than just content on pages,” said Jack Menzel, Search Quality Strategist at Google via Techcrunch . “We have seen positive results so far, and our quality rater guidelines have been updated to reflect the recent changes.”

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Keywords and on-page optimization

As a web designer, you probably already know a thing or two about SEO. But when it comes to optimizing your own website, it can be easy to let some of the basics slip through the cracks.

That’s why we’ve put together this complete SEO checklist for web designers. By following these best practices, you can make sure your site is optimized for search engines from top to bottom.


Choosing the right keywords is essential for any SEO campaign. When selecting keywords for your website, keep the following tips in mind:

-Think like your target audience. What terms will they use when searching for your products or services?

-Make a list of all the relevant keywords and phrases you can think of, then use a keyword research tool to see which ones are most popular with searchers.

-Don’t stuff your keywords onto your pages. Choose a few key phrases and use them sparingly throughout your content to avoid being penalized by search engines.

On-page optimization:

In addition to using the right keywords, there are a few other on-page optimization techniques you should use to improve your website’s SEO:

-Use title tags and meta descriptions

Technical SEO

Technical SEO is one of the most important aspects of Search Engine Optimization (SEO). It is the process of optimizing your website for the search engines so that they can index and rank your site properly.

There are many factors that go into technical SEO, but some of the most important ones include:

1. Site structure and organization

2. Meta tags and title tags

3. Keyword research and density

4. XML sitemaps

5. 301 redirects

6. canonicals

7. robots.txt file

8. Webmaster Tools

9. Load time

10. Mobile optimization

11. Schema markup

 by following these best practices, you can ensure that your website is optimized for the search engines and that you have a good chance of ranking well for your targeted keywords.

What is HTTPS?

As a web designer, you should be aware of the importance of HTTPS. HTTPS is a protocol that provides security for communication over the internet. It is the standard for websites that need to protect sensitive information, such as credit card numbers and login credentials. When you visit a website over HTTPS, your browser verifies that the website’s certificate is valid and then encrypts all communication between you and the website. This means that if someone were to intercept the communication, they would not be able to read it.

HTTPS is increasingly becoming the standard for all websites, not just those that handle sensitive information. This is because HTTPS provides not only security, but also other benefits such as improved search engine ranking and increased trust from visitors. If you’re not already using HTTPS on your website, now is the time to make the switch.

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Content Marketing Strategy

If you’re a web designer, then you know that SEO is important. But what’s the best way to optimize your site for search engines? This complete SEO checklist will help you make sure you’re doing everything you can to get your site seen by the right people.

1. Do your research. Keyword research is essential for any SEO strategy. You need to find out what people are searching for when they’re looking for sites like yours. Use tools like Google AdWords Keyword Planner and Google Trends to find the right keywords for your niche.

2. Optimize your site for those keywords. Once you know the right keywords, use them throughout your site – in the titles and headings, in the content, in the metatags, etc. Make sure your site is as search engine friendly as possible.

3. Promote your site. Getting links from other websites is one of the most important ranking factors for search engines. The more links you have pointing to your site, the higher you’ll rank. There are a number of ways to get links, such as guest blogging, directory submissions, and social media promotion.

4. Monitor your progress. Keep track of your SEO efforts by regularly checking your progress. The top search engines provide detailed reports about the keywords you’re ranking for, how many visitors you’re getting from search engines, what content is most frequently being searched, and more. Keep track of these numbers so you know if your SEO strategy is working or not.

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URL Optimization

One of the most important aspects of SEO is optimizing your website’s URLs. This can be a complex task, but there are some simple tips that every web designer can follow to ensure that their URLs are as optimized as possible.

1. Use keyword-rich URLs: One of the best ways to optimize your URLs is to include relevant keywords. This will help your website rank higher in search engine results pages (SERPs) for those keywords.

2. Keep URLs short and sweet: Long, complicated URLs are not only difficult for users to remember, but they’re also a turnoff for search engines. Keep your URLs short and sweet for both humans and bots.

3. Use hyphens to separate words: When creating keyword-rich URLs, it’s important to use hyphens to separate the words. This makes it easier for both users and search engines to read and understand your URL.

4. Avoid dynamic URLs: Dynamic URLs (URLs that contain long strings of characters) are often difficult for both users and search engines to understand. If possible, avoid using dynamic URLs on your website.

5. Use canonical tags: Canonical tags tell search engines which version of a URL is the preferred

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Backlink Profile

If you want your website to rank well in search engines, then you need to pay attention to your backlink profile. This is the collection of all the links that point back to your website. Search engines use these links to determine the authority and relevance of your site.

A strong backlink profile will have links from high-quality websites. These links show that your site is trusted and relevant. To get these kinds of links, you need to create great content that people will want to link to. You can also reach out to other website owners and ask for links. But be careful with this approach, as too many self-promoting links can be seen as spammy by search engines.

Keep an eye on your backlink profile and make sure it’s always growing. This will help your website rank higher in search results and get more traffic.

Mobile Strategy

As a web designer, you know that creating a website is only half the battle. Once your site is live, you need to make sure it’s optimized for search engines so people can actually find it. That’s where SEO comes in.

SEO is a complex and ever-changing field, but there are some basics that every web designer should know. This SEO checklist will help you make sure your site is ready to rank in search engines and start bringing in traffic.

1. Choose the right platform.

Not all website platforms are created equal when it comes to SEO. Some, like WordPress, are designed with SEO in mind and include features that make it easy to optimize your site. Others, like Squarespace, are not as SEO-friendly out of the box but can be optimized with the right plugins and settings. Choose a platform that will give you the best chance of ranking in search engines.

2. Pick the right domain name.

Your domain name is one of the first things people will see when they find your site, so it’s important to choose something catchy and relevant to your business. Avoid using hyphens or numbers in your domain name,


SEO can be a daunting task for web designers, but it doesn’t have to be. By following the tips in this SEO checklist, you can make sure that your website is optimized for search engines and that your visitors can find the content they’re looking for. Implementing even a few of these tips can make a big difference in your website’s traffic and visibility. So what are you waiting for? Get started today!

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